Big things

Many believe gains made in AI must be zero-sum that as AI improves, human opportunity will decline. But that's not what we're seeing.

Our experts collectively earn more than $1M a day. Our customers are today's most consequential companies. We are the fastest-growing company in history.

We are delivering on a mission to unlock human potential. We are uniquely positioned to create a new category of work that values and progresses human expertise in the AI economy.

We will focus on the following three Big Things:

Three Big Things

Vast talent network: Our competitive moat is the network effects from being obsessed with our talent experience. We are proud that more than half of our new experts come through referrals. We won't lose sight of that. That’s why we will continue to make long-term investments in sourcing, identifying, and retaining top performers who drive disproportionate value for our customers.

Better matching: The right person matched to the right opportunity can create 10x more value. We'll keep advancing our matching systems to understand each expert's capabilities and pair them with the opportunities where they'll have the greatest impact.

Faster delivery: Speed extends across the entire life cycle of data production. We're building new products and automating everything from fraud detection and onboarding to analytics, review, and testing.

The Future

Human data is the foundation of the new economy. Human insight will guide AI, not compete with it.

The total market for human data is defined by the things humans can do that models can't. Models might be superhuman at Olympiad math, but they still can't draft an email, negotiate a deal, or understand the tone of a legal argument. Humans give models that missing context. As AI continues to expand what is possible, new categories of work will be created.

This is why the economy will become an RL environment machine, and every enterprise value chain will converge on evals.

Our job is to unlock the human potential that will drive the AI economy forward.

These are our "Big Things" and they will be for decades to come.